Inspiring Action with Video

Video content is skyrocketing in popularity. From the introduction of platforms like Tik Tok, to Instagram’s recent shift towards video optimization, businesses and consumers alike are choosing video over static content – and it’s easy to see why.  Discover how video can transform your research deliverables into personable, memorable, and persuasive assets to inspire action within […]

From Virality to Loyalty – Exploring Delight, Desire, and Needs with Google

These days, going viral is the ultimate compliment. With a quick Google search, it’s easy to find articles on virality potential – enforcing the idea that once your company is famous, all your problems will be solved.   But this is far from the truth. While going viral can be one way to break through the noise, Daniela Cruz, Brand Lead at […]

Driving Customer Centricity with Online Communities

Customers are the heartbeat of every organization. From product performance to market penetration and beyond, the success of your business is determined by the satisfaction of your customers. How can your brand drive customer centricity to deliver optimal results? One word: Community. Online communities have become the #1 tool for major brands to put the […]

The Great Consumer Shift

Did you know that over 75% of American consumers have tried a new shopping behavior in the last year? It’s no secret that the pandemic created a consumption shock as longstanding consumer spending habits were uprooted by the new reality.  Although recovery is finally underway, it is crucial that businesses look back at the pandemic […]

Igniting Product Innovation: Agile Research for a Competitive Edge

The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years.  As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift. We’ve compiled tips from the […]

Informa: Igniting Product Innovation: Agile Research for a Competitive Edge

The latest reports from McKinsey reflect an evolution of brand loyalty, with a whopping 39% of consumers having tried a new brand over the past two years.  As consumers rapidly adjust their spending habits in preparation for the reopening of in-person activities, organizations must diligently prepare for the imminent shift. We’ve compiled tips from the […]

The Ultimate Guide to Virtual Interviewing

Qualitative research is invaluable to organizations looking to learn more about their customers. While such methods provide value beyond quantitative research, only 15% of researchers conduct qualitative research. Why does it account for such a small portion of overall market research spend? Traditionally, qualitative research is extremely time-consuming, expensive, and analysis can be complicated. Thankfully, with the advent of […]

The Ultimate Guide to Observation Research

When it comes to reliability, some researchers call self-reported research the Achille’s heel of survey data collection. The reason? Self-reported research is sometimes inaccurate and thwarted by a participant’s own biased perception. When the reliability of survey research comes into question and market researchers need accurate data to inform marketing, product, and business decisions, observational […]

Your Guide to Agile Research in 2021

2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward. The market research landscape has fundamentally shifted, and the success of insights organizations will depend on their willingness to invest in new strategies that will drive meaningful change. Based on a Q&A […]

The Connection Factor: What Sets Successful Brands Apart During Times of Change

Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or team will survive if they try to plan in a vacuum, and the companies that know this have risen to the top of their industries. In 2020 alone, the U.S. has experienced a devastating global pandemic, a […]