Incorporating DE&I Into Market Research

Diversity, equity, and inclusion, or DE&I, is an initiative to bring voices of people from underrepresented groups to the forefront of business and society. How can you weave DE&I into your Market Research strategy?

Qualitative Research and Leveraging Online Communities

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Download this eBook to learn: What are online communities and when should we use them? How are Market Research Online Communities (MROCs) different from online focus groups? What are the advantages of Qualitative Research?

Replace Your Traditional Brand Tracker

Brand Health Tracker

If you want to keep up in today’s shifting economy and hold the attention of your customers, you have to keep close tabs on how your brand is performing. Download this eBook to find out how.

5 Ways to Share Customer Insights Visually

Customer Insights eBook

Customer data is worth its weight in gold, but numbers on paper are meaningless without proper context and visuals to tell a story. Seeing is believing, as they say. Infuse meaning into your next report with data visualization. Data visualization is the graphical representation of numbers through charts, maps, timelines, graphs, heat maps, and other […]

How to Make Your Voice of Customer Program a Success

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Most companies know that customer feedback is essential. However, many brands struggle with gathering, understanding, and using feedback effectively. A single survey is just not enough to know what customers want. A successful voice of the customer (VoC) program must go beyond basic market research and include ongoing feedback from various sources.  Download our latest eBook […]

King’s Hawaiian 3 Steps to MROC Success

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After experiencing a decade of consistent growth, King’s Hawaiian looked to expand into new ventures. But with traditional research tools, they couldn’t gather insights quickly enough to keep pace with evolving customer needs. Then they discovered market research online communities (MROCs).   Very quickly, the team realized that their MROC didn’t just grant them always-on access […]

Inspiring Action with Video

Video content is skyrocketing in popularity. From the introduction of platforms like Tik Tok, to Instagram’s recent shift towards video optimization, businesses and consumers alike are choosing video over static content – and it’s easy to see why.  Discover how video can transform your research deliverables into personable, memorable, and persuasive assets to inspire action within […]

From Virality to Loyalty – Exploring Delight, Desire, and Needs with Google

These days, going viral is the ultimate compliment. With a quick Google search, it’s easy to find articles on virality potential – enforcing the idea that once your company is famous, all your problems will be solved.   But this is far from the truth. While going viral can be one way to break through the noise, Daniela Cruz, Brand Lead at […]

Driving Customer Centricity with Online Communities

Customers are the heartbeat of every organization. From product performance to market penetration and beyond, the success of your business is determined by the satisfaction of your customers. How can your brand drive customer centricity to deliver optimal results? One word: Community. Online communities have become the #1 tool for major brands to put the […]