2018 State of Market Research Report

We’ve heard over the last couple of years that the AI apocalypse is looming over market research—but the most pressing issues that market researchers face are much simpler. Over the last few years competition has grown among research technology providers, but adoption remains low. This report aims to uncover where the biggest barriers remain and […]

Innovation & Market Research Report

We found that only 25% of researchers agree that their company’s upper management understands how market research supports business. In a volatile and demanding market, more is asked of market researchers, but they are still provided very little support to grow and maximize their roles. In this report, learn what barriers market researchers face in […]

Ensuring the Future: Mapping the Insurance-Buying Customer Journey

In this report, we focused on four core industries of insurance: health, auto, property, and life. We surveyed our respondents on their pre-purchase to post-purchase insurance buying experiences to chart the customer journey. Download the full report to view a detailed and intimate view of how customers are: Researching and deciding on a carrier Which […]

Holiday Shopping Habits Report

E-commerce giants and digital disrupters have completely transformed shopping habits. Traditional retailers are having to navigate a new space entirely, and this report outlines key purchasing habits that bring insights to areas of decline and growth. Uncover prime shopping months Understand buying habits based on gender and age Discover the correct marketplace

2017 Industry Report: The State of Market Research

We surveyed hundreds of market research leaders worldwide to reveal how the industry is coping in the face of sweeping changes due to technological advances like AI automation. In fact, we made some shocking discoveries – if archaic methods of research, communication and time management continue to be the standard, Market Researchers risk irrelevancy. Download […]

The Value Of Community Insights Across the Organization

In a data-driven world, organizations thrive or falter based on their ability to make a series of smart decisions over time. But current organization structures, many of which tend to be based around silos, make it impossible to deliver actionable insights across the organization. In fact, only 27% of executives believe their big data programs […]