GreenBook Tech Showcase: Communities

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Hear directly from SallyPage McKinney, Product Manager at Fuel Cycle about our community platform. In this session, you’ll learn how companies can leverage online communities to connect their customers and employees.

Ulta Beauty’s Approach to Fast & Flexible Market Research

Ulta Session

Living in a consistently evolving market can be challenging, working in it can be even more so. Tapping into customer’s wants and needs regularly can be taxing, reinforcing the critical importance of historical data & proper tracking today.     In this session, Mary Wallen, Senior Analyst of Consumer Insights at Ulta Beauty, and Johnny Anderson, Director of Customer Success […]

How Fandom Democratizes Data for Company-Wide Success

Fandom Webinar

In the world we live in today, making quick decisions with accurate data is often thought to be just a dream, but it doesn’t have to be that way. Market research democratization can and does exist in the real world. In the upcoming webinar, you’ll hear from Julie Louvau, Customer Insights Manager, and Aaron Tell, […]

Tech Showcase: Agile Brand Health Tracking

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Agile brand tracking is a key element that most brands are missing today. In fact, at the height of the pandemic, only 49% of consumers felt safe purchasing from brands they previously trusted.    According to executives at companies that value feedback is 20x more likely to be able to pivot successfully based on new consumer […]

Tech Forward: How to Use Research Technology to Empower Your Research Portfolio

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Every insight leader uses more advanced tools with less budget and father global reach than ever. The rapid emergence of technology in research gives us the opportunity to re-think how we generate (and embed) insights without having to compromise on time, costs or quality. In this session you will learn how to effectively harness these […]

Best Practices for the Ultimate Customer Journey

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Today, many organizations have a great focus on the customer journey, but there is a lack of hyper focus in specific areas like customer onboarding. Customer onboarding is one piece of the pie that can change everything. It develops the foundation of the customer experience.  In this session you’ll hear from Patrick Ip, VP of […]

Adapting Product Led Growth for the Research Mentality

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In a product-led world, one trend has become starkly clear: research can no longer sit in a silo. Insights gathering and analysis are critical skills that allow individuals on a team (any team) to take confident, data-backed action. The democratization of not just insights, but the entire insights function, is key to giving organizations a […]

Q&A: 2022 GRIT Benchmarking Report

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In this session, you’ll hear Rick Kelly, CPO of Fuel Cycle, and Lenny Murphy, Executive Editor, and Producer of GreenBook discuss the hottest trends in market research for 2022. They’ll cover: What are the primary forces shaping research practices right now?  How have you seen research roles change over time? How do you expect them […]

Brand Health Tracking: How to Make Your Tracker Actionable

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Brand Health Tracking is one of the most used and fundamental methodologies used by marketing and insights teams. It informs how companies position their products, what products to sell, and can even change the entire value set of a business. In this session, we’ll be sharing a new way that Fuel Cycle is changing how […]