Qualitative research is invaluable to organizations looking to learn more about their customers. While such methods provide value beyond quantitative research, only 15% of researchers conduct qualitative research. Why does it account for such a small portion of overall market research spend? Traditionally, qualitative research is extremely time-consuming, expensive, and analysis can be complicated. Thankfully, with the advent of digital market research solutions, it’s now possible for researchers to easily participate in this valuable type of exploration.
Download this eBook to discover:
- The pros and cons of traditional vs. virtual qualitative research methods
- Real-world examples and use cases of virtual interviews and focus groups
- Best practices and how-to’s for getting started with virtual qualitative research