Qualitative research has often been side-stepped because it’s historically expensive, takes too much time, and requires a lot of resources. From discussion boards to private diary studies to video focus groups, there are increasing ways to tap into qual to enrich traditional quant data and even new UX projects. In this webinar, we will discuss how qualitative research has not only changed overall in the past several years but also how imperative it is to leverage as market research initiatives continue amidst the pandemic.
Learning Objectives:
– Qualitative research has never been easier to field, analyze and report than it is today
– Learn how qualitative methods can be used as an alternative or supplement to almost any of type of research including emerging UX initiatives
– How to reach larger, more engaged audiences where they are most by promoting qualitative initiatives for mobile devices
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