One of the questions many of us asked ourselves this last year is, “what really matters?” As consumers begin spending again, businesses are in a unique position to redefine the norm. And when all signs point to a more digital future, how can product and UX teams confidently innovate to ensure their offerings meet new user expectations? What will insight-driven product innovation look like in 5 years… 10 years… and how can we begin preparing for that today? In this panel session, foresight and product experts discuss methods to enhance innovation and deliver user experiences that stand out in an ever-growing, competitive market.