Learn from the experience of a co-leader of the initiative that saved the Infiniti auto brand and transformed it from the junkyard of automotive history into a top-tier luxury brand competitor. There are 3 key elements to making insights transformative.
- Commitment: From senior management and the execution level employees
- Good Research: I.e. Problem definition, sample, instruments, analysis, and storytelling (with data)
- Laser focus: Holistic integrated strategy – brand identity, product, marketing, retail, and service