In the last year, businesses have had to adapt to a rapidly changing business landscape. In December 2020, we surveyed 275 insights professionals about their use of tools and methods.
Results show that organizations have expanded their reliance on customer insights to inform decision-making, and researchers are increasingly reliant on innovative solutions such as online communities.
While the pandemic is one reason for the shift, our research indicates that the trending adoption of digital market research technology will extend well beyond the pandemic.
Read the report to discover:
- Why the adoption of market research online communities is gaining speed and how researchers are leveraging them
- The unique business value online communities provide and why researchers are so satisfied with the results
- The value communities offer organizations looking to make data-backed decisions during times of uncertainty and change