Fuel Cycle


Bring Products to
Market With Confidence

Product Development Research Tools

Brands perpetually struggle to pinpoint exactly what their customers need, and expectations continuously go unmet. Fuel Cycle provides brands with a complete suite of tools that leads to innovation and helps capture customer feedback. From concept testing to user experience, product innovation has never been more accessible. Conduct a mix of qualitative and quantitative studies and bring your product to market with ease.

Concept Testing

Measure the potential viability of products and concepts before investing in development efforts.

  • What’s your brand’s next big idea?
  • Is the idea a good fit for your brand?
  • Will your current and new customers be pleased with these new concepts?

Fuel Cycle Let’s You…

  • Save time and money by testing the viability of a product/service before going to market
  • Decreases risk
  • Gather results in real-time
  • Increases success of product launch

Better test your concept:

  • Monadic testing
  • Reaction testing
  • Adoption testing
  • Migration testing
  • Segmentation analysis

Price Testing

Reliably measure the price sensitivity in the market before making important business decisions.

  • How do you optimize pricing for products and services?
  • How do you know you’re not leaving money on the table?
  • How does your pricing compare to the market?
  • When do you decide to offer a discount to customers?

Fuel Cycle lets you…

  • Know when the price is right
  • Save time and money
  • Recognize changes in price sensitivity over time
  • Understand product demand
  • Better forecast with insights from your most loyal customers
  • Optimize product ideation

Know when the price is right

  • Discrete choice
  • Van Westendorp Sensitivity Meter
  • Max Diff
  • Monadic Testing
  • Paired Testing

In-Home Usage Testing

Accurately make sure and measure if your product is ready for the perfect launch.

  • Are we ready to go to manufacturing?
  • Will people like our products after they use them?
  • Are they going to make a repeat purchase?
  • Is the product ready for commercialization?

Fuel Cycle lets you…

  • Save time and money
  • Gather results from your target audience in real-time
  • Gather richer customer feedback through albums, videos, and live chats

Ensure the perfect launch

  • Diary studies
  • Video/Photo diaries
  • Pre- and post-test evaluation
  • Qualitative Surveys
  • Quantitative Discussions

Usability Testing

Ensure and measure if your product is ready for the perfect launch.

  • How are your digital products performing?
  • What can be done to improve your website experience?
  • How do digital products affect your company’s customer experience?

Fuel Cycle lets you…

  • Gather results from your target audience in real-time.
  • Understand how customers interact with your product over-time.
  • Gather richer customer feedback through albums, videos, and live chats.
  • Gain insights from hard-to-reach B2B customers.

Build the perfect CX

  • Card sorts
  • User tasks
  • User funnels
  • Heatmaps
  • Tree testing
  • Competitive benchmarks